January 24 is the feast of St. Francis de Sales, patron saint of Catholic writers, the Catholic press and journalists. It is also the day when the pope releases his annual message for the World Communications Day.
Everyone who works in Catholic communications has, at one time or another, been in a situation where they have to summarize their job for a stranger. For me, it always seems to be at the snack table at social gatherings.
You can feel it coming, right between the customa...